I’m sure you’ve heard it all before. Cleansers are important, make sure to moisturize, “you don’t use a toner?”. We’ve all heard it but do we really understand why they’re important?

Let’s start off simple.

Step One: Cleanser

Your cleanser is the basic product that everyone has bought and used at some point in time. Some of them foam up, some tingle and some come in colourful colours with little beads in them.

But why cleansers are important?

Cleansers help to not only remove any makeup, sweat and excessive oil off your face but also to balance the skin’s ph levels. Cleansers can be bought according to your skin type: whether that’s to help prevent aging, acne breakouts and dryness.

Those who have acne or breakouts should opt for a cleanser that helps to strip the skin of any excess oil (or sebum) while an aging skin should opt for a milk based cleanser that will hydrate the skin without removing any excess oil.

How do I use a cleanser?

Pretty simple actually. Put some on your hand, on a small hand towel, or on a face brush and swirl in small circles all over your face. Around your eye area, always make upward circles to prevent Crow’s Feet wrinkles.

Step Two: Toner

The toner comes in a variety of names: Face Toner, Astringent or Skin Tonic.

Your toner finishes off the cleansing process of the skin by removing any oil, pollution, makeup and impurities that may have lingered after the cleansing process.

Also, cleansers tend to be alkaline based and our skin tends to be more acidic. Toners are there to help balance those ph levels.

The term “astringent” for a toner means the toner is more alcohol based and will therefore tend to be more drying. This means it will leave a temporary “tightening” effect on the skin, which is why these toners are most advertised to the acne sufferer. While your skin may feel squeaky clean, it may be too drying for your skin as well.

How do I use a toner?

Take a flat cotton pad in one hand, apply some toning solution on the cotton pad and wipe it all over your face. Need proof it’s doing something? Look at the cotton pad afterward and you’ll be disturbed.

Step Three: Serum

To understand how a serum works, you need to understand the skin.

Our skin has three layers: the epidermis (or the top layer), the dermis (the middle layer) and the hypodermis (the bottom layer).

The epidermis of the skin is what creates our skin type and makes the skin waterproof. The dermis contains tough connective tissue, sweat glands and hair follicles. The hypodermis contains fat and connective tissue.

Now back to the serum.

A serum is a powerful liquid made up of tiny molecules that can quickly penetrate the skin. Some serums can contain products with Retinol or Hyaluronic Acid. These ingredients can penetrate into the skin’s dermis layer changing the overall appearance of the skin structure, minimizing facial wrinkles, reducing acne scarring and age spots and improving skin with pigmentation issues.

Are serums expensive? Yes, they can be more on the $$$ side but remember that they contain super powerful ingredients.

How do I use a serum?

Apply a few drops of your serum on your finger tips and gently apply over your face and neck. Dab carefully around the eye area to allow a deeper penetration of product.

Step Four: Moisturizer

I would like to think this is pretty self-explanatory but working as an esthetician for over 5 years I’ve heard some real interesting opinions from people.



Reason 1: When you age, the first thing to go is your skin’s natural oils. Not helping your skin manage those natural oils > BAM wrinkles everywhere before you’re 40.

Reason 2: If your skin already has deep set wrinkles and you believe that using a cream isn’t going to change anything, think again. A rich and thick night cream could be exactly what your skin needs. Most aging skin night creams can also contain Vitamin C that can help out with age spots too.

Reason 3: If you are an acne sufferer, acne products are made to dry out your skin. Most products that are targeted to people that suffer from breakouts (blackheads, blemishes, cystic acne) are all VERY drying. As much as you think drying out your skin to the 3rd degree is going to keep it from being oily, most of the time you’re making the situation way worse!

Not giving your skin the chance to have its own natural moisture makes the skin stop and say, “Hey man, listen up. Us skin cells are gonna work way harder now to make more and we’ll show you!” and that’s what they do. Your skin cells think that there’s something wrong and tend to overproduce oil to make up for the oil you’re trying to remove.

Bringing a moisturizer into this helps to give the skin a barrier from pollution, dust and bacteria while giving your skin just enough hydration to keep things in check.

How do I use a moisturizer?

Take some moisturizer on your fingertip. If it’s falling off your finger tip, you’ve used too much. If it’s small than a dime, you’ve used too little. Apply the moisturizer evenly all over your face and neck. Around the eye area, use upward circles to prevent crow's feet and dab the product into the outer corner of your eye.