MASCARA: Maximize the Lash

I am here to answer all of the most asked mascara questions. You may think you know mascara but read on and see if you agree with me!


What is mascara?

Mascara is a pigment that is applied with a brush to your eyelashes to lengthen, thicken, darken and coat your lashes.

Is black always the ideal mascara colour to use?

Not necessarily. I tend to use a brown/black coloured mascara on an everyday basis because I find it looks more natural and less bold with my minimalist daily makeup look.

Black mascara seems to be the most popular choice. Black tends to open up the eyes more and make the eyes appear bolder and larger. It also can be used with any eye colour.

There are also many coloured mascaras on the market. From pink to blue, some may be used for an edgy look, others can be used to accentuate one’s eye colour. For instance, blue mascara makes blue eyes pop!

Do mascara brushes really make a difference?

As much as the mascara wand look like a pretty little microphone, the consistency of the mascara itself makes the biggest difference. You could have the perfect mascara brush that can put your lashes up, but if that brush is combined with a watery, unpigmented formula….you’re in trouble.

Here are some examples of mascara brushes and what they target:


mascara wands.png


Fiber Mascaras, what’s the hype?

Fiber mascaras are mainly used to increase volume and can come in two forms. First option is a one-step formula that looks like a regular mascara and has little hair-like fibers in it to increase volume in the lash. The second option is a two-step formula, where the fibers come separately from the mascara and are applied after the first coat of mascara.

In my preference, I have not found a fiber mascara that I enjoyed using. I found the little fibers were super messy, got in my contacts (ouch!) and somehow would fall off little by little every time I blinked. In the sense of volume, I personally have found volume mascaras that do just as well (if not better) than fibers ever have for me.

There are many brands out there you can try, so don’t take my word for it. If you are considering trying one, keep in mind the ingredients of the mascara (as some of the fibers can be sharp and unsafe) and be careful upon application if you are a contact wearer.

To Prime or Not to Prime?

Mascara primers are to be used before the application of your regular mascara. It can help add volume to your lashes by giving your mascara a stickier layer to apply to. It can, in some cases, help your mascara stay on longer. I used to use a primer years ago, but I’ve found that now, I get the volume I need from applying two layers of my regular mascara.

No matter what mascara I use, somehow my lashes won’t curl. What can I do?

This should be an easy fix. Get yourself an eyelash curler, girl! As scary as they look, they are really easy to use. However, do NOT use them with mascara already applied (I have seen girls pluck their eyelashes right off their eyelids by doing this. If you’re an expert at it, then go for it, but amateurs, please don’t suffer unnecessarily.) Once the lashes are curled, apply your lengthening mascara and voila!

Another option for those stubborn straight lashes is to get a Lash Lift and Tint. Lash Perming has become super popular for those that don’t want to use mascara on an everyday basis, those that have straight lashes and want them semi-permanently curly, or those that have suffered with eyelash extensions for too long and are looking for a change. It’s a simple 45-minute process where a perming agent is applied to your lashes for 15 minutes, then a neutralizer to stop the perming process. After that, the option of applying a tint (or dyeing your lashes) can be applied to enhance the length of your lashes. It can last anywhere from 6 to 8 weeks if done properly. I’ve done this dozens of times on clients and have amazing results. It’s worth it  !

What is the best way to apply mascara?

Step 1: Stand in front of the mirror with your mouths open and eyes wide. (LOL JK but somehow, we all do this?!)

REAL Step 1: Take your mascara wand out of the tube and wipe off the excess product off of the tip.

Step 2: Start applying at the base of the lashes and wiggle back and forth. This helps to add volume at the base of the lash.

Step 3: Apply the mascara to your lashes. Use upward strokes starting at the base of your lash and try to comb out your lashes so that they don’t stick together.

*OPTIONAL* Step 4: Apply mascara to the top of your lashes near your eyelid to give a bolder look.



Thanks for reading and I’d love to hear your mascara tips and tricks! Leave a comment below!